I’m a visual storyteller and creative concept developer with over five years of experience in branding, art direction and campaign development. I translate brand strategy into visual communication, from brand identity and packaging to campaigns, content and product launches.

Currently Visual Storyteller at Yumeko, where I lead visual strategy across all brand touchpoints. I'm at my best when I can shape a concept from the start and see it through to the final result, working closely with creative partners, photographers, agencies and production teams to get there.