This creative project for bag brand MarieMarie Amsterdam is centered around the brand's crochet community, with a focus on celebrating the skilled makers who bring the collection to life. Through this project, the brand aims to showcase the intricate craft of crochet and highlight the value of traditional, handmade techniques in modern fashion.

The project consists of a series of photo’s and short films that showcase the crocheters and their craft a  and communication & social media strategy.

Photography: Roxanne Wilms

Concept & Art Direction: Luna van der Kwaak