Art as an Anchor Point
A collaborative artwork by Edith Beurskens and Yumeko
As part of Yumeko’s Rooted in Craft campaign, we set out to bring two worlds together: the age-old craft of hemp and the modern possibilities of 3D printing. That search led us to Edith Beurskens, whose 3D artworks immediately inspired us. We invited her to create a piece from our new hemp fabric, a natural step, yet a challenging one. For the first time, her process didn’t begin with an idea or a form, but with the material itself.
Alongside building and shaping the campaign, I visited Edith’s studio to follow her as she created the artwork. This resulted in a visual diary and a video documenting her process.